From June 15 to 18, 2025, the city of Hamburg became the most important meeting point in the sector with the celebration of the UITP Global Public Transport Summit. MOWO had the honor of attending this event as part of its vision to promote smart, sustainable, and inclusive mobility in Latin America, and to draw from the best practices that are currently shaping the future of urban transport worldwide.
During our visit, we had the opportunity to experience first-hand innovative projects, keynote presentations, and immersive experiences from cities, operators, and companies that are transforming the way we move. Among the highlights was MOIA, the shared mobility company backed by the Volkswagen Group, which presented advances in autonomous mobility and took part in the “New Mobility” forum, where the future of driverless, multimodal, and on-demand urban transport was discussed—an approach closely aligned with MOWO’s vision.
We also explored the NEXUS Project, driven by UITP and various European cities. This project applies artificial intelligence to improve the passenger experience in public transport, with pilot programs in metro systems like those of Genoa and Sofia. Its focus on continuous improvement, digitalization, and data use gave us concrete ideas applicable to the Mexican context. Another key takeaway came from IMOVE, a European Mobility as a Service (MaaS) project developing urban labs in cities like Berlin, Turin, and Manchester. The integration of different transport modes into a single digital platform reinforces MOWO’s vision of promoting more efficient, user-centered intermodality.
We also took part in sessions on governance of on-demand mobility, where we learned how different cities are building regulatory frameworks that are more flexible yet effective for integrating emerging services such as ridesharing, electric scooters, and personalized transport.
One of the most valuable elements of the congress was the technical tours. Through guided visits, we learned about more than 17 real projects implemented in Hamburg, including routes with electric buses, automated intermodal stations, and real-time digital monitoring systems. These experiences allowed us to observe how a truly connected, efficient, and user-centered mobility ecosystem is built.
Our presence at UITP 2025 had a strategic impact for MOWO. On one hand, we gained direct inspiration from how other cities face challenges similar to those in Mexico and Latin America, and what solutions are viable to replicate or adapt in our country. On the other hand, we strengthened our international partnerships with key players such as MOIA, UITP, and EIT Urban Mobility, with whom we are already exploring collaboration opportunities for MOWO 2026. Additionally, we identified clear trends that will shape the coming years: from automation to inclusive mobility, including digitalization, accessibility, and a citizen-centered approach.
The future of mobility is global, collaborative, and deeply human. Our participation in the UITP Summit 2025 not only reaffirms our commitment to fairer and more efficient mobility, but also allows us to build bridges between major international advancements and the local needs of our regions. At MOWO, we will continue working to bring the best of global mobility to Mexico and Latin America. What we saw in Hamburg is just the beginning of a transformation we aim to lead.